I would argue that the 90% is broken into another 90-10 split: what happens to the people we care about and how they react to it. And again and again, ad infinitum.
Ergo, we are all interconnected, and hopefully for the better. However, in a setup such as this it is remarkably easy to hurt each other -- especially unintentionally.
Don't try to look so wise
Don't cry 'cause you're so alright
Don't dry with fakes or fears
Cause you will hate yourself in the end.End theme to Naruto, first season